How Madame Pilates launched her branded Pilates challenge in 48hrs
Discover how Emilie turned her 21 day Pilates challenge into a branded online experience, attracting paying customers and launching in just two days.
Emilie Rudolf
Founder of Madame Pilates
- 48 Hours
- From setup to launch
- 21 Days
- Of Pilates content
- Profitable
- From day 1
How does Madame Pilates use Libree?
Emilie Rudolf, known as Madame Pilates, is an independent freelance Pilates instructor based in Bali. She wanted to bring her 21 day Pilates challenge online, giving customers a simple way to purchase and follow her classes from anywhere.
With Libree, she created her own branded online studio, uploaded her videos and launched her challenge in just 48 hours.
The launch attracted paying customers and delivered an immediate positive return, proving that she could turn her existing Pilates expertise into a scalable digital offering.
“I'm like a grandma with anything to do with tech, but it was so easy. If I can do it, then anyone can.”
Background
Meet Emilie Rudolf, Madame Pilates
Emilie Rudolf is an independent freelance Pilates instructor based in Bali, known as Madame Pilates. Her teaching focuses on helping people feel stronger, move better and enjoy exercise.
With a 21 day Pilates challenge ready to share, she wanted to create a professional online experience where customers could easily access her classes.
The goal was to bring everything together under her own brand, without the time, expense or complexity of building a website from scratch.
Challenge
From YouTube Uploads to Selling Videos Under Her Own Brand
Emilie was already uploading her Pilates videos to YouTube. She wanted to take the next step: upload her videos under her own brand and earn income from the content she was creating.
She needed a simple way to sell Pilates videos online, with her own branded studio where customers could purchase her challenge and access their classes. It had to be easy for her to manage without building a website or connecting multiple tools.
Libree was the simplest and easiest way for Emilie to do this, bringing her videos, branding and payments together in one place.
Solution
A Branded Studio That Just Works
Libree brought her videos, branding, payments and customer experience together in one place, giving her a platform to create a Pilates challenge and sell Pilates classes online.
Emilie could customise the look of her studio, upload her recorded classes and give customers a simple way to access their challenge.
She also loved being able to include music playlists alongside her content, bringing more of her own workout experience into the online studio.
“This platform looks really modern and clean and is so easy for my members to use. They can just click a video, bam, done!”
Launching
From Setup to Live in 48 Hours
In just two days, Emilie had everything in place to launch her online challenge.
She added her branding, uploaded her Pilates videos and prepared her studio for customers, without needing to build a website or manage multiple tools.
Throughout the process, she had direct support whenever she needed a hand, helping her move from setup to launch without unnecessary delays.
Within 48 hours, her studio was live and ready to accept customers.
“You were there for my setup and extremely quick to reply and help me.”
Results
A Profitable Launch and Room to Grow
Emilie's first challenge attracted paying customers and generated an immediate positive return.
By getting her studio live quickly and keeping setup costs low, she was able to test her online offering without making a large upfront investment.
More importantly, the launch created something lasting.
With her branded studio already in place, Emilie can continue expanding her video library, introduce new challenges and create higher-value programmes as her online business grows.
What began as a 21 day challenge is now the foundation for a much bigger digital offering.
“I'm so happy that I found Libree to help guide me to something bigger than I'm used to doing.”
Partnership
An Easier Way to Build an Online Studio
For Emilie, one of the biggest advantages was being able to create a professional online experience without needing to become a website developer.
Her experience with Libree was simple enough that she'd encourage other instructors to take the same approach.
“Don't bother building a website yourself. Just use Libree. It's so easy and looks great!”
At a Glance
From Idea to Profitable Launch in 48 Hours
Emilie launched her branded Pilates studio, welcomed paying customers and created the foundation to grow her digital business, all in just two days.
- 48 Hours
- From setup to launch
- 21 Days
- Of Pilates content
- Positive ROI
- From the first challenge
