How Aileen Ross Built Her Online Pilates Studio with Libree

Aileen Ross Rehab & Pilates offers clients several ways to work with Aileen, including live online classes, in-person Pilates and recorded sessions.

She wanted to make more of that available online, starting with a video library that clients could use whenever it suited them.

Libree gave Aileen a simple way to build that library while also giving her the tools to run much more of the business from the same place.

Instead of creating a standalone video site and then adding separate systems for bookings, events and memberships, Aileen can build everything inside one branded Libree studio.

Aileen already had Pilates videos saved across YouTube, Zoom, her laptop and her phone. She also ran online and in-person classes.

The problem was not that those parts of the business did not work. It was that they did not naturally sit together for the client.

Every time someone has to leave one page, open another service or find a different link, there is another chance to lose their attention. It also makes it harder for clients to see the full value of what a creator offers.

Libree solved that by giving Aileen one branded space where videos, classes, events, bookings and memberships can all sit together.

With Libree, Aileen now has one branded online studio built around her business rather than a collection of separate tools.

Clients can arrive in one place and immediately see more of what Aileen offers: on-demand Pilates, upcoming online classes, in-person sessions, events and membership options.

That makes the experience much easier for clients, but it also gives Aileen far more opportunity to grow each relationship. Someone who arrives for one class can discover the video library. Someone already using the library can see future events. A one-time customer can be introduced to a recurring membership.

For Aileen, that means more of her existing offer can work together to support revenue, repeat purchases and longer-term memberships, without adding more complexity behind the scenes.

Libree gives Aileen a clean, visual video library that feels like her own Pilates streaming service rather than a folder of recordings.

She can add videos directly to Libree or bring in supported externally hosted videos, making it easy to use valuable content she already has while adding new sessions over time.

For clients, the library is built to be easy to explore. They can browse visually and search through Aileen’s content using details such as titles and duration, helping them find the right session quickly as the library grows.

Libree gives Aileen one calendar for her live online Pilates, in-person classes and upcoming events.

Clients can see what is coming up and book without being sent to a separate system for each type of session. Online classes, in-person Pilates and events all follow the same simple, branded journey.

Because Aileen’s calendar, video library and memberships share the same studio, clients are no longer limited to seeing only the product they originally came for.

Someone who arrives to book one in-person class can also see the rest of the calendar, browse the video library and discover other ways to work with Aileen.

Existing clients benefit too. Someone who already attends Aileen’s live classes can discover her on-demand content and memberships, while a library member can find upcoming classes and events without leaving the studio.

That creates more opportunities for repeat bookings, additional purchases and membership conversion. Clients get a more useful experience, while Aileen can grow revenue from the audience she already has and build more valuable relationships over time.

Aileen now has one branded studio for her video library, live online Pilates, in-person classes, events and bookings.

For clients, the benefit is simple: they can watch, browse and book without being bounced between different services.

For Aileen, the benefit is much bigger. Every person entering the studio gets exposed to more of the business. Existing customers can discover offers they may not have known about, while new customers have a clear path from one booking into a longer relationship.

That creates more opportunities to increase repeat bookings, convert one-time customers into members and grow customer lifetime value.

At the same time, Aileen can continue building a growing on-demand library that adds value without requiring another live teaching hour every time a client uses it.

Libree gives her the tools to do all of that from one simple platform, leaving Aileen free to focus on teaching, creating new content and growing Aileen Ross Rehab & Pilates.

Libree is designed to make running an online studio feel simple, even when there is powerful technology working underneath it.

The Libree team has supported Aileen with uploading videos, organising her library and making the most of the wider platform.

That means Aileen does not need to become a software expert to build a polished digital Pilates business. She can focus on her clients, her teaching and adding more value to the studio.

As the business grows, she can keep adding videos, classes, events and memberships to the same platform instead of stitching together more tools.