How Jo Macarthur Cut Her Online Yoga Studio Costs by 68%
Jo swapped a difficult, time-consuming Vimeo and Webflow setup for one beautifully simple Libree studio. Now her yoga video library, memberships and live Zoom classes are easier to manage, easier to enjoy and 68% less expensive to run.
Jo Macarthur
Founder of Jo Macarthur Yoga
- 68%
- Lower online studio running costs
- 7
- Live classes every week
- 3
- Affordable membership options
How does Jo Macarthur use Libree to run her online yoga studio?
Jo Macarthur Yoga replaced Vimeo video hosting and a Webflow website with Libree, cutting online studio running costs by 68%. Her on-demand yoga library, three affordable memberships and calendar for seven weekly live Zoom classes now share one branded studio.
Background
Yoga that fits how you feel today
For Jo Macarthur, yoga is about showing up as you are. Her teaching makes room for different moods, energy levels and the time people have available, with an emphasis on enjoying the practice rather than getting it perfect.
She wanted her online studio to reflect that welcoming approach: somewhere members could find a practice that suited them and feel comfortable coming back.
“Some days you feel full of beans and want something wonderfully energising. Other days, you just need a slow stretch. You show up, notice your breath and do as much or as little as you feel like that day. It all counts!”
Challenge
Vimeo and Webflow had become difficult, time-consuming and expensive
Jo hosted her recordings on Vimeo, ran her website on Webflow and taught live sessions through Zoom. Managing the video library and website across separate services took time away from teaching, while the combined costs of hosting, storage and streaming limited how affordably she could expand her collection.
Members had separate steps to navigate, too. Joining a live class meant signing in to Zoom and entering a code, while recorded practices were not naturally part of the same journey. Jo wanted an online yoga membership platform that made the business easier to run and her classes easier to reach.
Solution
From separate tools to one beautifully simple yoga studio
With Libree, organising her video library, setting up membership options and adding Zoom links to the calendar were straightforward. Her recorded yoga became the heart of a studio she could manage in one place.
She could present her three affordable memberships alongside the library and keep teaching through Zoom, with Libree providing the calendar and member access.
Moving to Libree
A quick, smooth video migration from Vimeo to Libree
Jo brought the recorded classes she had already created into Libree. The team handled the video migration from Vimeo, giving her existing collection a new home without a lengthy setup process.
“The migration was brilliant, the team at Libree handled everything for me and I couldn't believe how quick it was”
A yoga video library that clients of all ages find easy to use
From soothing somatic and Yin-inspired practices to stretchy slow flows and energising classes with music, Jo’s recordings offer something for different days. Members can explore her recorded yoga in a clean, Netflix-style video library and choose a practice that suits how they feel.
Jo says her clients span all ages and particularly appreciate how simple and intuitive the library is to navigate. New releases and old favourites are easy to discover, helping members make more use of her recordings between live classes.
“People are seeing my new videos and making much more use of them. I love that! It means there are more chances to hop on your mat, even for ten minutes. It’s that willingness to show up for yourself that counts.”
How Jo manages her live Zoom classes through the calendar
Zoom delivers the live class. Libree gives Jo and her members one familiar place to find the schedule and reach each session.
Jo adds her live classes and Zoom links
Her weekly live sessions are presented on her Libree calendar, with the relevant Zoom link added to each class.
Members open their Jo Macarthur Yoga studio
They visit the calendar alongside the video library to find the day’s class.
They choose the class and follow its link
The class link takes them to the appropriate Zoom session.
“My members canjust pop onto their studio, click the day’s link and ta daaaa! They’re in, giddy and ready to go! No hunting around for codes or hopping between websites. We’re all off and yoga-ing together!”
Partnership
Personal support for growing the business, too
Libree’s support has extended to how Jo presents and grows her business. The team took time to understand her teaching style and audience, then explored how to communicate the value of her classes, explain her memberships and reach potential members.
That personal guidance has given Jo more clarity and confidence about her next steps, with ideas shaped around her own offering.
“Being passionate about teaching yoga and knowing how to grow a yoga business are two very different things! Libree has taken a genuine interest in what I offer and who I want to reach. We’ve really drilled down into my classes and memberships and explored ways to help more people discover them. It’s lovely to feel you’ve got people in your corner.”
Results
68% lower running costs, with a better member experience
Jo’s online studio running costs are 68% lower than with her previous Vimeo and Webflow setup, and she retained 100% of her members through the migration. She also has more video storage available, so she can keep expanding her library without the same cost pressures.
The saving has come alongside a better experience for members: more recorded yoga to explore and a simpler route to live classes. Jo has more room to focus on creating practices and supporting her community.
“I’ve cut my costs by TWO THIRDS and I can actually offer my members More! More videos to choose from, easier access to their classes, and everything together in one place. I’m spending considerably less, but the experience for everyone is so much better. What’s not to LOVE about that?!”
Outcome
Less to spend on running the studio. More to offer her members.
Jo can keep building her yoga library and supporting her community with lower overheads and less administration. Libree gives her room to grow, with personal guidance along the way.
- 68%
- Lower online studio running costs
- 7
- Live classes every week
- 3
- Affordable membership options
Compared with Jo’s previous Vimeo and Webflow setup
Your questions answered
Running an online yoga membership with Libree
Is Libree an alternative to Vimeo and Webflow for an online yoga membership?
Yes. Libree combines a branded yoga video library, memberships and a live class calendar in one platform. Jo Macarthur Yoga replaced Vimeo video hosting and a Webflow website with Libree because her previous setup was difficult, time-consuming and expensive to manage. She continues delivering live classes through Zoom, with access through her Libree calendar.
Is Libree’s yoga video library easy for clients of different ages to use?
Jo says her clients span all ages and appreciate how simple and intuitive her Libree video library is. They can browse recorded yoga in a clean, Netflix-style library and choose a practice that suits them. Jo has noticed members making more use of her recordings since moving to Libree.
Can I move my yoga video library from Vimeo to Libree?
Yes. Jo Macarthur moved her existing yoga recordings from Vimeo to Libree, with the Libree team handling the video migration for her. She described the move as quick and easy, and retained 100% of her members through the migration. She also found it straightforward to organise her library, set up memberships and add Zoom links to her calendar.
How can I manage live Zoom yoga classes through Libree?
Add your live classes and their Zoom links to your Libree calendar. Members can visit your studio, find the day’s class and follow its link to Zoom. Jo uses this calendar journey for her seven weekly live yoga classes; Zoom remains the service that delivers the live session.
How did Jo Macarthur reduce her online yoga studio running costs?
Jo reduced her online studio running costs by 68% by replacing her separate Vimeo video hosting and Webflow website setup with Libree. Her video library, memberships and class calendar now share one platform. This is Jo’s result compared with her previous arrangement; another business’s saving depends on its existing services and costs.
